Perched at the Inflection Point
Dec 3rd, 2009 by Pete Manca
Egenera – as well as much of the IT industry – is standing at an exciting point in its evolution.
When Egenera was founded in 2000, nearly nobody had heard of virtual I/O or converged networking. In fact, blade servers were hardly part of the vernacular. But the company had a vision of simplified data center management, more “universal” HA and DR, and a more integrated approach to re-purposing servers.
Where we are
Today, with the maturing OS virtualization market and the newly developing unified computing domain, industry terminology has changed but our vision hasn’t. We’re still focused on how unified computing, converged networking, virtual I/O and unified provisioning can radically simplify how availability and scale are easily delivered. And using these concepts, virtual (or physical!) Infrastructure-as-a-Service (IaaS) platforms for cloud computing are simple to create and manage.
The inflection point the industry is going through is one where the management of workloads and infrastructure is changing. The change is away from physical point products, and toward a disruptive approach levering fully abstracted OS, I/O and networks, with unified, integrated services. Just look at the number of products being replaced by VM management systems. And similarly, Egenera software is replacing the need for dozens of infrastructure management point-products with a unified, simplified approach.
The inflection point Egenera is going through is slightly different, but designed to help accelerate the disruptive changes happening in the industry. When we began the company, there was no hardware to support unified fabric computing, no virtual I/O, and no volume blade servers. But today, there are… so we are re-making the company to take advantage of two important assets: our PAN Manager Software, deployed in over 1,400 locations globally, and the advent of volume blade servers that are becoming pervasive in the data center.
Where we’re headed
One central tenet in Clay Christensen’s The Innovator’s Dilemma is that companies often need to re-invent themselves if they intend to excel in a changing market – even going so far as to introduce seemingly competitive products to their traditional base. Which is why we’re taking our PAN Manager software and making it available on third-party platforms in addition to our battle-tested BladeFrame platform. This is not meant to imply that we are de-emphasizing BladeFrame in any way; rather, we are offering choice.
In so doing, we’re also changing the format of our company. We’re emphasizing our software. We’re emphasizing working with more hardware partners. Our management changes also reflect this, and our staffing does too… in fact, we’re hiring software engineers and field personnel in many important areas.
And our results so far? Well, you’ve probably already read about new customers who’ve discovered the value of Egenera software coupled with Dell hardware. And you’ll be hearing shortly about how we’re beating some very large new entrants into the converged data center management space. You’re also going to be hearing a great deal about the value of unified management in concert with unified computing architectures – radically simplifying how availability, disaster recovery, scale and IaaS are managed.
We’re betting on the fact that unified computing and converged data center management will evolve to perfectly complement the advent of OS virtualization. And so, we’re organizing today to be the only independent provider of unified computing across multiple platforms, including our own. Our mission continues to be to bring radical simplification to creating highly available, highly agile data centers. And stay tuned regarding our new products and platforms.
So the next challenge is to simplify the more granular aspect of datacenter management - all of those pesky point-products you have to integrate, page between, and keep updated. The diagram here illustrates what I’m talking about… as many as 13 products are needed if you’re in a reasonably sophisticated org managing both physical and virtual servers in a production environment.